Download A cognitive psychology of mass communication by Richard Jackson Harris PDF

By Richard Jackson Harris

The up to date version of a textbook at the position of mass verbal exchange within the formation of perceived fact, for mass communique strategies and results path.

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A: Baywatch, seen by about 1 billion people in 150 countries every week! ("Most Famous Canadian," 1996). Although culturally irrelevant, or even considered offensive in many places, such exports do come Page 2 cheap. According to one estimate, one episode of syndicated Baywatch costs $450 to the Namibian Broadcasting Company, compared to $1,200 for a local soccer match and over $2,000 for a locally produced drama (Wresch, 1996). In 1993 a 5-year-old set fire to a bed with a cigarette lighter, killing his 2 -year-old sister, allegedly after watching an episode of "Beavis and Butthead," where the irreverent cartoon teens said that "fire is cool" (J.

We return to this issue in chapter 3. Time-of-Day Differences Television viewing also changes sharply throughout the day. m. m. Central and Mountain). These are the hours of highest advertising charges and greatest investment in programming. The most obvious pinnacle of such efforts may be seen in the prime-time "sweeps" weeks in February, May, and November, where Nielsen audience size over a 4-week span is used to calculate advertising charges for the next several months. These are the weeks when the networks outdo themselves presenting blockbuster movies, specials, and landmark episodes of top-rated series.

Page i A Cognitive Psychology of Mass Communication Page ii LEA's COMMUNICATION SERIES Jennings Bryant/Dolf Zillmann, General Editors Selected titles In Mass Communication (Alan Rubin, Advisory Editor) Include: Alexander/Owers/Carveth · Media Economics, Theory and Practice, Second Edition Sohn/Wicks/Lacy/Sylvie · Media Management: A Casebook Approach, Second Edition Moore/Farrar/Collins · Advertising and Public Relations Law Moore · Mass Communication Law and Ethics, Second Edition Sterling/Bracken/Hill · Mass Communications Research Resources: An Annotated Guide Van Evra · Television and Child Development, Second Edition For a complete list of other titles in LEA's Communication Series, please contact Lawrence Erlbaum Associates, Publishers Page iii A Cognitive Psychology of Mass Communication Third Edition Richard Jackson Harris Kansas State University LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS Mahwah, New Jersey London Page iv Copyright © 1999 by Lawrence Erlbaum Associates, Inc.

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