Download A manager's guide to PR projects: a practical approach by Patricia J. Parsons PDF

By Patricia J. Parsons

A Manager's consultant to PR tasks alternatives up the place vintage public relatives textbooks depart off. It presents hands-on information in making plans the initial examine for a public kin undertaking and making a plan to accomplish particular targets, guiding the reader via coping with the project's implementation. It comprises worksheets that may be used for a visible illustration of the making plans approach for either scholar edification and presentation to clients.The publication is designed as a basic consultant to take the reader throughout the four-step public family members making plans method from a couple of vantage issues. meant as a studying device to be used in either the category and past, this book's ways are in response to genuine stories within the administration of communications tasks designed to satisfy organizational ambitions via attaining public relatives ambitions.

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Extra resources for A manager's guide to PR projects: a practical approach

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A plan to support corporate sponsorship would measure financial gains in sponsorship. The advantage of behavior measurement is that it is concrete and thus a valid measure of public relations outcomes. The problem is that the actual issue may be more esoteric. For example, if the plan focuses on employee relations and deals with a problem of employees not seeming to respect and support one another, you may have to be more creative to find a way to measure an improvement in respect. You can hardly measure the amount of respect.

If you're dealing with controversy, they may be categorized as for, against, or neutral. It is often useful to use the systems diagram that we discussed in 23 The Planning Phase The Planning Phase chapter 1 to plot out the publics and view their relationships with the organization. The following is a generic list of some of the most commonly described publics: employees volunteers (in nonprofits) members (in memberships organizations) financial donors (usually in nonprofits) investors (in publicly held corporations) media (mass and industry-specific) community government (various levels) regulatory bodies consumers/clients (of goods and/or services) An astute public relations practitioner will be constantly aware of other potential groupings of people that might constitute an important public to the organization at present or in the future.

The simplest is the one that many people use for personal time management - the todo list. These laundry lists of activities are useful but have serious limitations. They don't consider priorities, how long each task will take, or if any are prerequisites to others. Thus, as a management tool they are only the first step toward controlling deadlines. What you really need is some kind of action plan that organizes those activities. The Gantt chart is one tool that managers in general have been using since early in the 20th century when management consultant Henry Gantt developed it.

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