By Nancy Dowd
Written and designed to mirror the best way humans learn at the present time, this publication is dependent to fast impart easy and low-cost principles on advertising and marketing your library. jam-packed with modern advertising and marketing rules, the authors supply * How-tos of guerrilla advertising and marketing * state of the art electronic advertising practices * advantages of conventional print mediaVisually compelling and straightforward to learn, this publication will problem you to marketplace your library in new and unique methods.
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Additional info for Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian
Don’t expect that people will make the connection; you must do it for them. ” The ending is also the place where you ask people to act. What do you want your listeners to do? Be specific. Tell them how to do what you need them to do. Should they go to a website, call the mayor, sign up for a program, check out a book? Make sure you tell them exactly what you want them to do. 29 Tips for Great Storytelling 1. Keep it interesting. Once you have a reader’s attention you need to keep the story interesting by adding the details that will make it unusual enough to motivate people to want to read further.
Not exactly a household name out West, he was a climber, a scientist, a mapmaker, a former museum director (founder of the modern Boston Museum of Science), and he pioneered the use of aerial photography in the analysis of mountains and in planning mountaineering expeditions. His photography is legendary (and mostly unknown). How did we pack the room? We identified and worked with the groups that participate in the activities he participated in. Collaborate and cosponsor. Cross-marketing is powerful.
People move; their experiences change. Ideally, you should periodically update your stories, but if time is an issue, make sure that you call the person before using the story. Stories for Advocacy: Solving Life’s Problems Nancy pulled together a marketing and advocacy campaign for the New Jersey State Library and the New Jersey Library Association using oral, written, and multimedia stories. In the first year, they’re holding a contest to encourage libraries to collect stories from their customers, create story banks, and produce multimedia productions of those stories.